Vine Enjoys Engaged User Base and Holds Position as Top Video-Sharing App
Given its mainstream recognition, Vine hosts surprisingly off-beat content. Its most popular videos feature loop-friendly songs and raps, fast comedic quips, and visual tricks showcasing the app’s start-stop filming capability. Its users seem to embrace a brand of off-kilter, self-aware humor, and have created numerous platform-specific memes, demonstrating a real online community.
Ocho Surpasses Vine in Visual Experience; Falls Flat in Community Growth
Ocho’s creators clearly took a page out of the Vine playbook when creating their app, which launched nearly two years after Vine. Skeptics would argue that Ocho is Vine, with two extra seconds per video. Visually speaking, though Ocho is the clear winner. Its user interface is clean and inviting, plus it emphasizes the artistic potential of short videos, through its support full-screen filming and playback, and its inclusion of built-in time lapse and filter capabilities. Unfortunately, not many have joined, and even its featured users have abandoned the app, posting rarely if ever, since the launch.
Vine hosts six-second user-uploaded videos, and has developed an active user base since its launch in early 2013. Ocho, which launched in late 2014, provides a similar service, with some key distinctions, listed above.